Let’s be honest: corporate gifts can feel like an afterthought. Another branded mug, another pen set, another box of cookies that gets left in the office kitchen. But gifting doesn’t have to be forgettable. Done right, it builds relationships, shows appreciation, and actually makes people feel good.
Here’s how to get it right this year.
Think Useful (and Edible)
The best gifts are the ones people actually want to open and use. Food almost always wins here. A curated tray, a snack box, or even a candy bag feels generous and doesn’t collect dust on a shelf.
Personalization Makes It Land
Adding your logo to the packaging or choosing colours that match your brand is one thing. But going further — like customizing the candy mix, or adding a note that references something personal about the partnership — is what turns a gift into a gesture.
Consider Timing
Everyone sends gifts in December. Which means yours gets lost in the pile. Sending something in September (back-to-business), or January (fresh start) makes your gift stand out more.
Cover the Group and the Individual
Sometimes you’re gifting to one person, sometimes a whole office. A gift that’s easy to share (like a charcuterie or candy platter) is perfect for groups. For individuals, smaller personal bundles or branded snack boxes feel more direct.
Keep It Simple
Complicated gifts create work. Wrapping that’s hard to open, food that needs assembly, or baskets with too many filler items. Choose gifts that are beautiful, thoughtful, and easy to enjoy right away.
Corporate gifting isn’t about spending the most. It’s about showing thought. Food, when chosen well and presented beautifully, does that better than anything else.
